J2L is a family owned company with annual sales of about 850 MSEK and 230 employees. Johan and Louise Lindh founded the company with the goal to build an industrial group that develops its companies long-term. The SafeLine Group is very excited to now be a part of J2L. Lars Gustafsson will continue as R&D Manager and co-owner of SafeLine.

– It is very satisfying to be able to fully begin our journey to further develop SafeLine’s strong market positions and take advantage of our leading expertise and quality. In cooperation with J2L we will do our best to be the most interesting partner for our customers and partners within the market. The expertise available within J2L complements our existing business in the best way possible, says Gustafsson.

The reason for the acquisition is that SafeLine sought a strong financial partner to continue to grow in Europe. With greater resources, SafeLine is able to invest more heavily in the European market the upcoming years.

– The business needs to grow and develop in Europe faster than today - which we cannot achieve alone. With J2L as the main shareholder the prerequisites to develop the business and services are improved, Gustafsson continues. 

J2L focuses on stable profitable companies with a proven business model within industry and trade which perfectly applies to the SafeLine Group, according to Johan Lindh, CEO of J2L Holding AB. 

– The focus will continue to be on product development; new markets and maintained quality in parallel with a strengthened sales organisation in Europe. We will focus on enhancing the group's services as a leading partner of the elevator industry. We are very excited about the acquisition, which will hopefully lead to success for both parties, says Johan Lindh.